THE BACKSTORY

We're Building the Future of Roofing Marketing. Help Us Get It Right.

We’re teaming up with roofers to cut through the noise of expensive leads, outdated marketing, and wasted ad spend—building a smarter way to win local jobs.

Built with roofers, for roofers.
Research Log · Phase 1
Live Data
STATUS
Active Research
INTERVIEWS
36
PAIN POINTS
4
Discovery Pillars
Lead Quality
Sales Cycles
Ad Spend Waste
Data Collection36%
Solution BuildIn Progress
WHAT'S BROKEN

Most Roofing Marketing Doesn’t Work. Help Us Fix It.

Not every lead has to be a waste of time and money, and you shouldn't have to deal with agencies that don't understand roofing. We're interviewing roofers nationwide to figure out what's actually broken—so we can build a better solution together.

Listening First

Share your biggest marketing headaches and tell us where you see money being wasted in your business.

Understanding Before Building

We’re not here to sell you anything (yet). We just want to understand how you actually handle leads and close jobs on a daily basis.

Building Around Real Pain

Tell us what's broken in your current setup so we only build systems designed to fix real roofing sales headaches.

Automating With Purpose

Help us cut through the noise of useless software and figure out what actually helps you reach better jobs.

OUR FOCUS AREAS

What We're Exploring Right Now

We are breaking down the exact systems roofers use to get more jobs — from finding high-quality leads to dominating local territories.

Getting Consistent Leads

Finding out where traditional marketing channels are burning your cash, causing friction, or just bringing in tire-kickers.

Proactive Outreach

Exploring ways to actively go after the exact residential jobs you want, instead of just waiting and hoping for the phone to ring.

Dominating Territories

Looking into how data can help you stay a step ahead and target the most profitable neighborhoods before your local competitors make a move.

Post-Storm Targeting

Exploring how real-time weather data can help position your crew exactly where demand is highest right after a storm hits.

Automating the Follow-Up

Figuring out how simple automations can ensure no lead ever slips through the cracks, without you needing an IT degree to run them.

Putting It All Together

Learning how to piece all these elements into a reliable system that brings in profitable jobs month after month.

WHY WE'RE DIFFERENT

Building With Roofers, Not Guessing From the Outside

Forget cookie-cutter templates that waste cash. We're partnering directly with active roofers to build a growth system that maximizes efficiency in your day-to-day operations.

Help Us Build What Roofers Actually Need

Share your feedback, point out what's broken in traditional marketing, and help us shape a better solution for the industry.